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Ημερομηνία: 29/10/2007 2:06:00 μμ Περιοχή: Νέα Υόρκη ΗΠΑ Από: BW
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( BW)(CARLSON-HOTELS-WORLDWIDE) Carlson Hotels Worldwide Announces New
Generation Global Frequent Guest Programme
Travellers Can Now Earn and Redeem goldpoints plus(SM) Points
Worldwide at 965 Carlson-Branded Properties: Regent, Radisson, Park
Plaza, Country Inns and Park Inn, in 71 Countries
Business Editors/Travel & Hospitality Writers
LONDON & BRUSSELS--(BUSINESS WIRE)--Oct. 29, 2007--Carlson Hotels
Worldwide today announced the global launch of goldpoints plus
(goldpointsplus.com), a new generation frequent guest programme which
brings enriching value and powerful new benefits to customers of
Carlson's five hotel brands located in 965 locations and 71 countries
worldwide. These brands - Regent; Radisson; Park Plaza; Country Inns &
Suites and Park Inn - have a major presence in the European travel
market with 268 locations in 41 countries.
The new generation goldpoints plus programme provides customers
with more choices to earn and redeem points on a global basis along
with options to engage in social responsibility and environmental
initiatives through the points that they earn.
Special Bonus Points Offer
Additionally, to mark the new generation of the programme, a "Five
for Five" global promotion offers members the chance to earn 5,000
bonus points with every fifth night at any of the Carlson family of
hotels through January 31, 2008. For more details on the promotion,
visit goldpointsplus.com/five4five.
"In developing a truly global programme that offers significant
and meaningful value for our customers worldwide, we have redesigned
our programme to ensure it puts our frequent guests centre stage,"
said Fredrik Korallus, executive vice president of Revenue Generation,
Carlson Hotels Worldwide.
"Over the last year, we have taken a closer look at industry
standards and listened carefully to our customers to develop an
enriched programme with a generous point-earning scale, measurable
elite benefits and hotel rewards aimed at appealing to today's global
traveller," Korallus explained.
Improved benefits for elite members include best available room,
25 to 50 percent point bonuses, last room availability, early check-in
and late check-out and elite-only points offers.
"It's been nearly 10 years since the last major hotel programme
revamp. In an age of member disappointment because of devaluation of
their points, it's refreshing to know there is a hotel company out
there doing what's best for its customers globally," said Randy
Petersen, editor of InsideFlyer and FlyerTalk and a noted frequent
travel loyalty expert known worldwide. "Carlson Hotels has raised the
bar for earning more points for their members, 100 percent for most
hotel stays, and yet for the large majority of their rewards, they
have not raised the requirements for redemption."
It is not just about more points and increased value in rewards,
it's about loyalty. The new programme offers last room availability
for Gold Elite members on award stays and it is clearly the program to
beat for 2008, Petersen noted.
Now travellers can redeem hotel reward points at popular
destinations in the Americas such as New York, Los Angeles, Orlando,
Boston and hundreds of other locations including Latin and South
America. And for those looking for an exotic Caribbean or Asia Pacific
getaway, travellers can escape to Aruba and the Turks and Caicos or
Beijing, Shanghai, Sydney, Fiji and Tahiti. Locations in Europe,
Middle East and Africa include London, Paris, Rome, Dubai and other
major destinations.
For the first time, Radisson Edwardian is a full partner and the
goldpoints plus programme has consistent global earning and redemption
opportunities.
Editors: Please note additional press information on goldpoints
plus can be found at carlsonmedia.tekgroup.com/goldpointsplus/
including all new benefits and enhancements made to the program. To
learn more about the goldpoints plus program or to become a member,
visit goldpointsplus.com.
About Carlson Hotels Worldwide
The strategic European partners of Carlson Hotels Worldwide
include: The Rezidor Hotel Group, which is one of the fastest growing
hotel companies in the world. For more information on Rezidor, visit
www.Rezidor.com . Also included in the network is
Radisson Edwardian,
one of the UK's largest privately owned hotel groups. Included in the
group are 11 hotels in London. For more information, please visit:
www.radissonedwardian.com . Park Plaza Hotel
Europe operates 27 hotels
under the Park Plaza Hotels & Resorts and art'otel brands with
regional offices are located in London, Amsterdam and Berlin. For more
information, please visit: www.parkplazahotels.net
.
CONTACT: For Carlson Hotels Worldwide
Europe, the Middle East and Africa:
Christiane Reiter, + 32 2 702 9222
christiane.reiter@rezidor.com
or
United States:
Lauren Garvey / MMG Mardiks, 646-442-6772
lgarvey@mmgmardiks.com
KEYWORD: BELGIUM UNITED KINGDOM INTERNATIONAL EUROPE
INDUSTRY KEYWORD: TRAVEL PRODUCT
SOURCE: Carlson Hotels Worldwide
Copyright Business Wire 2007
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